This week I’ve been having a lot of fun on Facebook connecting with new and familiar people and groups as I am spreading the word about the virtual conference I am hosting.  I also was particularly inspired by conversations I had with Bryn Johnson and Christine Gallagher, both social media mavens in very different ways, about how they are using Facebook to connect, build relationships and expand their businesses.  So I thought I would share an article about how to use Facebook that I wrote last year—with some updates since the terrain keeps changing. 

Here are five of my favorite ways to make the best of Facebook for business.

    * Build your local business. If you have a locally-based business, like a hands-on healer, connect with other local businesses. Explore their pages if they resonate with you at all. Look to see who “likes” their business page, and consider sending them a friend invitation. I am amazed how many people from my small town and surrounding areas are on Facebook. When I did a local event last summer, I looked around at local businesses, and also other people who I knew who live nearby. I reached out and friended about 100 people over a week or so. I made some lovely new connections, and I also had new people show up at my event through my efforts. I could expand this quite a bit with more time and more focused effort.

   * Reach out to those you are interested in. You would be amazed at who is on Facebook and who you can connect with by reaching out to them. Go to their profile page and write something on their “wall.” Ask a question. Send a resource. Make an affirmation or an appreciation. People who could not otherwise reach directly are often accessible through Facebook. They read what people on write on their wall. They comment back. You can “speak” with experts in your field, or people you want to create partnerships with. Send them a friend request. Write them a message when they accept it.  Then after you connect, take your conversation off-line into email or a phone call.  I’ve add relationships move very quickly this way—try it!

    * Build your wider community with notes. You can write an article and post it to your “notes” section. You can repurpose the articles you write for your ezine (or that you’ve been thinking about writing for your ezine) in your notes section. You can then post various ideas from your article in your stream and inviting people to read your note. Have a call to action at the end of your note inviting people to get your free offer on your website so you can build your email list. Go to your friend’s profile pages and tell them about the note you just posted–choosing those for whom your topic would be particularly relevant and informative. Ask them to help you pass the word on to their friends if they feel inspired to do so.

    * Promote your virtual event or class. If you have an event, class or virtual retreat you are planning, you can create an event page. You can do this either through your profile page or your business page. I don’t find event invitations very effective, although you can certainly do that. More effective is posting your event in your own stream, and inviting other people to share it with their communities. I have directly asked key people to do that for me at times, and I have also casually asked in my stream for support spreading the word. You can also send people messages with an invitation to your event–these are usually more effective than event invitations, but also take more time to create.

    * Post a video with a call to action. I have also found posting a video that invites people specifically to the event or class to be quite effective. You can also use a video to invite people to get your free gift on your website. Many Facebook people are more interested in video and will check out at least the first minute or two to see what you are doing. Keep your video short and to the point, and make sure you are directing people to do something specific at the end.

I also like to have fun in a casual, friendly way, commenting on people’s status, making jokes in my own status, posting photos from events and my home. Facebook is a SOCIAL network–so it’s fun, and it pays, to be social.

And if we’re not friends yet on Facebook, please send me a request, write on my wall, say hello. I’ll write you back!

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I don’t think I’ve ever shared about this before—not with you anyway.  And getting ready for my upcoming virtual conference has brought this really up to the surface for me.  That and something that Max Simon shared at his event last week.

Okay, so this conference I’m hosting is called: Six Figure Success without Selling Your Soul (www.sixfiguresuccesswithoutsellingyoursoul.com).  And I’ve asked all the expert speakers to share about their lives, what they’ve had to go through, deal with, give up, understand—whatever—on the journey to creating a thriving six–figure business and beyond.  Because I know, that as evolutionary entrepreneurs who are on the leading edge of the new economy and creating the New World, that it can get pretty sharp out on that edge.  And also if you are just sensitive and aware at all, and you want to create a business and a life with integrity, you have to make real and sometimes difficult choices.  Choices about what you’ll do, what you won’t do, how you’ll present and position yourself, what you’ll charge, what you can offer, what you can promise, etc. etc. etc.

And it’s a stretch if you are growing—and if you truly are contributing to creating a new economy and New World, because none of us know what the hell we’re doing.  We’re making it up as we go along, we’re using proven techniques and ideas, and we are innovating like crazy because everything is moving so fast and changing so fast, and who the hell can keep up with all of it.  Okay, b r e a t h e. 

Over these last 17 months since I started Soul Signature Marketing, I have come head on with walls inside that I didn’t know were there.  I didn’t know they were there until I ran into them—ouch!  Some things I suspected, and others took me by surprise. 

One of the most intractable for me has been appearance.

Now I know that might not sound edgy to you, but it really is for me.  And even more edgy to share with you!  But I’m offering it up because I suspect that I am not the only one for whom this is an issue.

I mean, learning to make sales calls, finding ways to meet and talk with new people, working hard to get my expertise out of my head and into written and audio formats—all that has been a big learning curve.

But the biggest curve has been on the inside.  And where the edge shows up for me is appearance.  Cause I grew up in the 1970s, with an English Professor for a father and a feminist activist for a mother, both of whom were suspicious of glamour and wealth.  Better to be smart and respected than to be wealthy—that was the unspoken creed.  And women who wore makeup, dressed in high heels, and were overly concerned about their appearance were not respected, not really.  There was always a sense that they couldn’t be serious, couldn’t be of substance, had to be superficial through and through.  At least that’s what I took in.

I am most comfortable in yoga clothes, barefoot, in the grass, with windswept hair. 

And on this journey I have been upgrading my appearance—many of you have noted this approvingly if you’ve known me for awhile.  I get the importance of it—even though I have this little voice saying, “oh, that is so superficial, how could you?”  But I have to confess it’s been harder than I thought it would be.  I find myself sabotaging myself sometimes out of habit or lack of focus.  And I had a dream recently about missing a really important opportunity to speak because I was stuck in the house I grew up in, with no makeup, no hair dryer, and none of the right clothes.

The power of internal self image.  Really powerful and persistent.

The thing that has helped the most?  Painting with Shiloh McCloud.  Learning to paint women’s faces, on canvas that is.  Because now I can see that I’m painting my face, just like I am painting their faces.  And it’s beautiful.  It can be fun.  Creative.  Playful.  Delicious even. 

I just bought my first pair of serious high heels.  And you know what?  I loved wearing them.  I thought I would hate it.  I thought they would hurt my feet and make my back ache.  But you know what?   I loved wearing them and my body did not hurt at all. 

This is truly a breakthrough for me, because the little girl inside of me has been thinking that putting on all that stuff (hair, makeup, clothes) is equivalent with selling my soul, inauthentic, out of integrity, yucky.  And now, now, she’s having fun.

That might sound small to you, but to me it’s huge.  Because I have to update that internal self image, or I will never grow beyond a certain place—and stay stuck in my old conditioning.

What part of your internal self-image needs upgrading?  Are you willing?

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Do You Embrace or Resist the Leading Edge?

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In less than two weeks I am hosting an awesome virtual conference with over 15 seminars, entitled:  Six Figure Success without Selling Your Soul.  I decided to host this event because the beliefs that spirituality, success and money just do not mix are standing in the way of so many of you having the life [...]

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What’s Your Message?

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You have a message.  A very important message, because it’s yours.  Your message is different and special because it is unique to you.  There will only ever be one of you forever.  Isn’t that an astonishing thought?  Even though you may have heard this many times before, stop for a moment to feel how profound [...]

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