This is such an interesting question—an interesting question and interesting reactions. I shared about this in my strategic marketing program this week, and also at the Soul Signature Marketing Meetup here in Sebastopol yesterday morning.
I think about all the people I know, and I don’t know what they do. I know what I know about them because that’s how I know them. Many people I dance with. Many people I know their families and our kids are friends. Other people I meet at social events or community events, and I know who they came with or how we’re connected through various social networks. Some people really don’t want to talk about their work because they have “a day job.” They do what they do, and they may even like it, but they aren’t that connected to it. Or they want to “leave it at work.” That’s an employee, not an entrepreneurial, mindset.
Because as an entrepreneur—and especially as a heart-centered entrepreneur who recognizes that their soul-inspired business is contributing to seeding the energy of the New World Age—it’s really your moral obligation to share what you do. That’s because you know that what you have to offer facilitates life transformation. You are in the business of bringing into being a new era of cooperation, compassion, vision, prosperity, and healing. You are here to lead the way into and hold the space for a new way of being. Now isn’t that something to get excited about? Isn’t that something you want to tell people about?
We had a beautiful woman at our gathering yesterday who is doing a local event in a few weeks, and I said to her: what an awesome opportunity to call everyone you know and tell them what you are doing. She cringed. Visibly, physically cringed. And she said, “oh that reminds me of an MLM.” And I smiled having been trained to market in a network marketing company—and frankly being turned off by the constant “prospecting” that some people do. But being passionate about what you’re offering doesn’t mean you lose all social skills—or at least it doesn’t have to. And I know when I was in network marketing I learned so much about being willing to talk to people, and being willing even to seem “foolish” at times. And because I was, I actually built a successful network marketing business while many other people around me didn’t.
And the truth is that we are conditioned not to be passionate, not to speak up, and not to want to facilitate transformation—and certainly not to talk with people about money. So when you do—you certainly stand out, and sometimes you do look “foolish” to certain people. Foolish or crass or even rude because what you are doing challenges their conditioning. And when you challenge someone’s conditioning, well, sometimes they react.
And did you know that most people are actually more afraid of looking foolish, than they are of being broke. Isn’t that interesting?
But let’s be real here. You have to be you in your marketing. Otherwise you’re being your idea of something or someone else and everyone can smell that a mile away, and everyone gets uncomfortable. But if you are genuinely passionate about what you’re doing—if you are connected to your business and believe that it can benefit people, why wouldn’t you want to tell people that? It’s all in how you do it.
That’s why I’ve created a talk for the More Life Turn called: “Step into Your Soul Signature: Crafting a Soul-Inspired Message that Sells.”
Because I know how important it is that the people you know know what you do. I know you have the capacity to change lives. You and your contribution matter. And there are people who are waiting to hear from you. This is the time of awakening, and there are people who will only hear the message from you—because you are you. And one of those people just might someone you know who—at this moment—doesn’t know what you do.
Sondra Ray once said: “Your phonebook is your ministry.”
So who are you going to tell next?
{ 0 comments… add one now }