Are you Spreading the Word? Or Are you Hiding Out?

May 12, 2011

This is such an interesting question because if you ask most people they don’t think they are hiding out. The fear of visibility is BIG for many people.  Especially for healers.  Especially for women.  While there are very real historical reasons for this, this fear is old and out of date.  I mean, check in [...]

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Are you stuck on your fr*ee offer?

May 5, 2011

Three years ago I knew I wanted to learn more about marketing.  And I started looking on the internet and discovered the world of internet marketing.  Before that I had done pretty well using time-tested techniques of in-person marketing.  I just found it hard to get beyond a certain size and scope in my business [...]

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Are you turning away qualified sales?

April 28, 2011

Although this might sound ridiculous, it is likely that you are.  Isn’t that a shame?  Let me tell you this story, and help you understand why. Recently I went to shop for a new car.  My family and I went to our local Toyota Dealer because we were interested in buying a Prius.  My husband’s [...]

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Are you choosing to go broke?

April 21, 2011

 Now I know most of you would say: “No, of course not!” Yet it amazes me how often I watch people go through all of their savings, go through all of their unemployment, depend on their partner while the work is falling away.  And then they decide to ask for help.  And then they take [...]

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Who is running your business?

April 14, 2011

Who is running your life?  Who is running your business? That is not meant to be a derogatory question?  Nor is it rhetorical. Nor is it a trick. It’s a genuine question of inquiry.  Do you know who is in charge?  You’d like it to be obvious. Well, I am.  And of course you are [...]

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How Are You Positioning Yourself?

April 7, 2011

Business is all about positioning.  How you put yourself into the marketplace.  Because that’s how you come into focus.  That’s how people can see who you are, and can learn what you can do for them.  It does not have to be us vs. them, although that is a time-tested strategy in marketing.  Just take [...]

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Is Your Message Flat?

March 31, 2011

Is your message flat?  It probably is if you are trying to focus on just the words of it.  If you are being too mental about it.  Because messaging needs to be emotional in order to be effective.  It needs to touch you first, and then someone else.  So many people try to get their [...]

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Are you settling for mediocrity?

March 24, 2011

You know it’s not surprising if you are. And you want to know why? It’s because that’s what you were probably programmed to do.   It’s part of what most schools teach you. Fit in. Do the right thing. Follow the rules. Now don’t get me wrong. I understand why schools teach that sort of thing. [...]

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Three Keys to thinking like a True Entrepreneur

March 10, 2011

Most of us did not grow up in entrepreneurial families. And even if you did, going to school trained you in the opposite direction. I say that as a former educator and the member of an academic family–so I know whereof I speak! Becoming an entrepreneur requires a different way of thinking, acting and being [...]

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March 3, 2011

Are you working too hard? Now don’t get me wrong, having you own business requires effort for sure. And in many ways it requires more effort than working for someone else. But if you do it right, the more effort does not feel like more work, and certainly does not mean suffering like so many [...]

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